Back to School Preview

We had an interview this afternoon with Kristen J. Gough, a freelancer for a Midwest MetroParent magazine -- she's doing a piece on how to get kids ready and excited for back-to-school. So even though this is an early launch for real time blogging, here's a rundown of what New World Kids has to share on the topic (we'll rerun this in August, if you want to follow later on!)

MetroParent has a circulation of 85,000 and a readership of 225,000. The magazine is designed to function as a local parenting publication for families in southeastern Wisconsin, including the metro-Milwaukee area and Racine and Kenosha. Editorial material provides a comprehensive look at raising children, from infants to teens. www.metroparentmagazine.com

In addition to our thoughts about this -- honoring kids' individuality, making creative choices, giving childen ways to strenghten and work from their strong suits -- my co-author sent over this great page from METROPOLIS from IDEO. It's aimed at the school and the community more than the individual parent, but the points are strong, the sentiments right.